My Work - Roha Tariq

My Work

A deeper dive into the campaigns, content, and comms that made it from draft to impact.

Stories that matter, Campaigns that work

She Means Business

An article I wrote spotlighting Pakistan’s silage women champions — breaking barriers, building businesses, and leading the way in a male-dominated sector.

Pacific Influencers: Engaging Digital Celebrities

Co-authored this article exploring how digital influencers in Timor-Leste and Fiji collaborated with MDF to promote agricultural best practices and support local businesses during crises.

28th March 2020

Women@Work: The Photobook

I authored this photobook showcasing stories of women breaking barriers in Pakistan’s workforce—highlighting their resilience, innovation, and the systemic shifts enabling their success.

Feeding Resilience

I wrote this story on how Timorese pig farmers are bouncing back from African Swine Fever by adopting better practices and commercial feed—boosting incomes and saving time.

A Date with Opportunity

A story I wrote on how a date processing business in Pakistan is creating space for women to thrive — from factory floors to financial independence.

Instagram • 30th May 2025

Climate Comms That Connect

Worked with the team on this World Environment Day campaign across MDF countries — spotlighting climate resilience, green innovation, and sustainable farming in South Asia and the Pacific.

Instagram • 30th May 2025

World Day Wins

Creative campaigns for World Tourism, MSME, Disability, Coffee, Oceans, Environment Days and more — turning global days into scroll-stopping stories.

Women in Workboots

I wrote this story on how a leading shoe manufacturer in Pakistan, with MDF’s support, created a women-only production unit and on-site daycare — helping women join the workforce and grow in factory roles.

Grass Gains

I wrote this piece on how hybrid rye grass is helping farmers in northern Pakistan boost their incomes and improve feed quality.

Dialing into Growth

A story I wrote on how MDF and Telenor used mobile tech to reach 128,000 farmers in Pakistan—helping reduce losses and boost yields with a phone call.

Brewed for Impact

Led the development of MDF’s coffee sector webpage during the Melbourne Coffee Expo — coordinating content from comms and country teams to showcase MDF’s impact across the coffee value chain.